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GUERLAİN Perume found
As one of the oldest French perfume houses in the world, Guerlain can still hold its own in this day and age . Founded in 1828 by Pierre-Francois Pascal Guerlain control of the house was past down through the family until 1994 when it was sold to the luxury good conglomerate Moët Hennessy Louis Vuitton (LVMH) as there was no one in the Guerlain family willing to head the business.
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In its formative years Guerlain created signature fragrances for royalty as well as the aristocratic class with the quality and luxury of his goods being unsurpassed, as concessions were never made during the production process. More than a perfumer Guerlain was also the first to combine science with skincare and was the first to sell eyeliner, mascara and lipsticks.
The Guerlain family of perfumers had many notable fragrances in the early years such as Fleur d`Italie, Rococo, Eau de Cologne du Coq and perhaps the most famous Guerlain perfume of all, Jicky. The quality and enduring nature of these early fragrances is clear in the fact that most of these scents can still be found in one form or another today.
Guerlain is a legendary French perfume house with 175 years of outstanding business, passion and tradition. Guerlain has always used luxurious and rare materials for its perfumes, such as French vanilla or ylang-ylang from their own plantations in Comoro Islands. Beside that, Guerlain has been an innovator in use of synthetic materials: Jicky (1889) was the first perfume to which Aimé Guerlain added a synthetic component—coumarin.
History of Guerlain brand
The Guerlain house was founded by Pierre-François Pascal Guerlain in 1828. Starting with common hygiene products, Guerlain was also creating perfumes for his customers, and over time he developed the business into a highly successful company that became an official perfumer for several European royal courts.
After he died, his son Aimé Guerlain became the main perfumer. His famous perfume Jicky, created in 1889, became the first "modern" perfume. It is also believed that it was he who created the so-called "Guerlinade"—the Guerlain signature base notes used for creation of multiple Guerlain perfumes.
His nephew Jacques Guerlain was the next nose of the Guerlain house. He created some of the most well-known perfumes of the house, including L`Heure Bleue (1912), Mitsouko (1919) and Shalimar (1925), which is one of the best loved perfumes of all time.
Jean-Paul Guerlain is the grandson of Jacques Guerlain. He first assisted, and then created his first "solo" offering, the now-famous Vetiver (1959). His other well-known creations include Habit Rouge, Chamade, Eau de Guerlain and Nahema.
The Guerlain perfume house was a family business until 1994, when it was acquired by Louis Vuitton Moet Hennessy (LVMH). In 2002, the family legacy of Guerlain ended with Jean-Paul Guerlain`s retirement, though he continues to work for the house as a consultant. Thierry Wasser was named the official in-house perfumer of Guerlain in 2008.
The flagship Guerlain boutique in Paris was thoroughly renovated and reopened in June 2005. The house at the magic address 68 Champs Elysées, now not only a boutique and the main office but a museum as well, welcomes customers again.