Sarah Jessica Parker SJP NYC

<p>SJP NYC is a new fragrance by Sarah Jessica Parker, presented in cooperation with Coty Prestige, as "Sex and The City" alter ego of popular actress, Carrie Bradshow.On the very top of the stopper, SJP NYC is inscribed as detail which inspired creators and made a link between the popular series (movie) and the new fragrant edition.</p> <p>"A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”</p> <p>This fruity-floral fragrance was created by Honorine Blanc of Firmenich, who enriched top notes with mandarin from Italy, white osmanthus and wild strawberries. A heart of SJP NYC incorporates gardenia, honeysuckle, mimosa and red Damascena rose, while a base includes vanilla absolute, sandalwood, rum and creamy musk.</p> <p>Sarah Jessica Parker is very surprised with sophisticated notes of accentuated elegant floral bouquet, because she expected sweet, fruity notes of strawberries and more youthful nuances. Strawberries contribute to harmony and balance of the floral composition with musk Sarah adores and prefers as ingredient in her perfumes.</p> <p>The collection encompasses EDTs in three sizes (15ml, 30ml and 60ml), accompanied with 200 ml body lotion. A fragrant bracelet with solid perfume is announced for May 2010.</p> <p>SJP NYC package is unusual and made of a simple glass flacon in a cylindrical flacon which can be used for other purposes, as well. The tin package is illustrated with various motives, which remind of Sarah Jessica Parker`s wardrobe and her love for fashion. "Fashion`s in the air" announced Sarah Jessica Parker! SJP NYC was launched in 2009.</p>