GUY LAROCHE^{2 Perume found}

Guy Laroche Perfume and Guy Laroche Cologne.

Born in 1921, French designer Guy Laroche began his fashion career as a hat maker before becoming the assistant of designer Jean Desses in 1947 . To expand his understanding of the ready to wear clothing industry Laroche traveled to the United States in 1955 to study their manufacturing methods. Returning to Paris in 1957 Laroche began his own label. His first collection was well received and squarely put his name on the map. In 1961 he moved his house to a larger location, opened his first boutique and launched his first ready to wear collection. Laroche is credited with reintroducing color back into fashion—pink, orange, coral, topaz and turquoise were often seen in his creations.

A humble and gracious man, Laroche believed in the wearability and practicality of his fashions—in addition to haute couture, he also strived to design everyday clothing and was the first to introduce separates into the American market. 1966 saw the creation of his first menswear line, his first men’s boutique and the introduction of his first women’s perfume, Fidji.Taking its name from the Figi Islands in the South Pacific, Fidji is a sunny and attractive scent with beautiful exotic florals on a bed of woody moss and musky tones. Other popular G.Laroche fragrances include the refined Jai Ose, a subtle oriental scent resting on a sweet bed of greens and Jai Ose Baby, a gentle floral presented in a baby bottle shaped vessel—both women’s perfumes and Horizon, a refreshing and spicy men’s cologne.

Guy Laroche was a French fashion designer and founder of the company that bears his name.Laroche traveled to the United States in 1955 to study new manufacturing methods for ready-to-wear clothing, and returned to Paris in 1957 to begin his own label.

The label achieved instant success with its vivid-colored haute couture with plunging necks and backlines. The designs were appreciated for their practicality and wearability, and Laroche was one of the first designers to introduce separates to the American market. Laroche began offering men`s fashions in 1966.The company`s first foray into perfumes began with legendary Fidji for women, in 1966. The first men`s fragrance from G.LaRoche was 1972`s Drakkar, which was later eclipsed by its more successful flanker, Drakkar Noir, in 1982.

Guy Laroche passed away in 1989, but the fashion house and fragrances live on in the 21st century. The company offers fragrances in collaboration with L`Oreal.Designer Guy.L has 12 perfumes in our fragrance base. The earliest edition was created in 1966 and the newest is from 2014. Guy Laroche fragrances were made in collaboration with perfumers Daniel Moliere, Michel Girard, Pierre Wargnye, Josephine Catapano, Alain Astori and Max Gavarry.